Natural Light on Annette La Fontaine

CONSCIOUS ENTREPRENEUR: Annette La Fontaine

READING TIME: 3MIN

Annette is the owner of Mauka Makai Mobile Massage, a company 3 years operating in North County San Diego. At the time I am setting up this interview, I’ve only known Annette via one remote business consultation. But I can tell you that she is a woman with an unparalleled passion to serve her community and her team. Her path has been not only one of entrepreneurship, but of self-discovery, healing and trust.

Enjoy!

Who are you? How did you get to where you are today?

Like all of us, I have had to travel the peaks and valleys of this life. Some valleys were deeper, some mountains were higher. But here I am. Relatively sane, insanely happy. I live in a place that feeds my soul. I have work that is meaningful to me. My kids are all breathing. I have friends and family I love. I have the good fortune of turning the tools that have helped me, healed me and allowed me to rebuild my DNA into my life's work. Bodywork, meditation and yoga have saved my body and mind. I started to share what has worked for me with others. Over time, a business organically grew out of that.

When and how did you decide to become an entrepreneur? 

I am 54 and as I reflect back on my life, I think I have just always been able to blaze my own trail to make life work for me on my terms. The business that I own now was something that was born out of a niche that I saw and knew I could fill. I decided a few years ago I was going out on my own to give it a run. This thought always cruises through my mind: What is the highest and best use of my time? Doing the work I love on my own terms was and is the answer. My business will be three this year!

Tell us about your business

At Mauka Makai Mobile Massage we provide mobile bodywork, and later this year mobile yoga! We are able to deliver peace and healing to clients that prefer to have it come to them. We are the solution to the hectic, fast paced world we live in.

What values are important to you and your business? 

Integrity. Compassion. Kindness. Mindfulness. Service.

What’s the thing you dislike most about being an entrepreneur? 

There is not enough time in the day, lol. Also, I wish I had a partner, someone to bounce ideas off of, delegate to and from, brainstorm.

What’s your favorite thing about being an entrepreneur? 

I am able to grow an idea and dream into a reality.

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The magic is found in consistently doing your work.

What has been your most challenging moment in business? 

Pushing all of my accounting, taxes, etc. across the table to an accountant/CPA. I had to acknowledge I was really making some painful and expensive mistakes and I had to reach out for help. My running joke is that there is a reason I am a massage therapist...numbers are not my thing.

What has been your most rewarding moment in business? 

Every single time a client says I have helped heal them on some level. Every single time I have a positive impact on a client, it makes me want to double down on my efforts to grow my business.

How and Why are you changing the world?

We live fast and stressed. We do extreme things in life, in our heads, in our bodies and at work. I want to help balance that for people so they can show up to their lives fully present and being their best version of themselves.

What’s the importance of your location to your business?

I live and work in North County San Diego because I am culturally at home here and because it allows me to live a life that is sustainable...and in California, that is no easy feat. I never commute more that 15 minutes for work and my happiest days are when I have a 2 minute commute. My tribe lives here and I am lucky to have clients that value the services we offer and we have a positive exchange of energy and information and positive growth.

Favorite Business Tools

massagebook.com, Gmail, Instagram, Facebook, Pandora, Venmo, Down Dog, Zoom, iPhone, MacBook, and iMac.

Favorite Creative Tools 

These apps help me create graphics to share: Text on Photo and Pinso.


What are the 3 things you wish you knew before starting your own business?

1) Know what you are good at and delegate the rest. It is the most efficient use of your time.

2) Put your seatbelt on low and tight across your lap because it is a bumpy ride. Acknowledge the ups and downs but don't let it affect your mood or commitment.

3) Be relentless. Follow your dream every day and overtime the growth happens. The magic is found in consistently doing your work.

Are you a full time or part time entrepreneur?

Full-time, for almost three years.


Where do you normally seek inspiration? 

Behind my eyes.

I spend a good amount of time taking in information about health, fitness, mindset, business, nutrition, bodywork, anatomy, meditation, brain function, etc. But the place where things come together and the ideas happen is when I am deep behind my eyes, either in meditation or in a float tank. For me, inspiration happens when I am in a flow state and connections spark ideas.

Is there a person, book, movie, album, or art piece that has influenced your life and work significantly? Who, what, and how? 

Slightly obsessed with Joe Dispenza and his book Becoming Supernatural. But before Joe, there was Pema. Pema Chodron was the beginning of change for me. I cry when I think about her sometimes. The fist book of hers I read was "The Places That Scare You". This book was earth shattering for me. I lived in a very scary place and she taught me I have the ability to change how I respond, how I think. I was living in a neurological storm of anxiety, PTSD and OCD pretty much full-time. Meds made me worse. My only coping strategy was to exhaust myself. I ran, trained, fought and beat my mind into submission. Pema was like a loved one putting her arm around me and leading me out of the darkness. She taught me compassion for myself. She taught me how to think . A new thinking pattern changed my brain. A calmer brain changed my life.

What are your thoughts about the current social media landscape in relation to small businesses?

In a word: Overhwelming

It is one of the most useful tools we have as entrepreneurs. It is a way for the world to know who we are. It can be a simple way to communicate through images and words. Or it can be an overwhelming, slick, highly curated, complicated network of people, hashtags, meta data, SEO etc that feels like it could be a full time job in and of itself. Depending on the day, I sit somewhere between the two poles. For me, this would be a brilliant thing to get cohesive help with.

Who is another conscious entrepreneur we should know about? 

Piper Lacey, Owner of Wildcraft Urban. She is amazing!

Stay in Touch with ANNETTE via

IG @mauka.makai.mobile.massage